Event: 31621 | 17630301 | cg | full column letter to the public signed by $John Beard= appeared in the <i>Public Advertiser</i> announcing his agreement to the half-price demands of the rioters, and excusing himself for not acquiescing with more alacrity on the night of the demand. His excuse was that he was merely manager for other proprietors, and that property interest was involved in the financial sacrifice he was asked to make. He noted further reasons for not immediately giving in to demands of the rioters: Mr Beard had at that time received several anonymous threatening letters and notes concerning many other branches of what they called Reformation. He was ordered by one to add a farce to <i>Love in a Village</i>, or the House should be pulled about his ears. By andther he was commanded to put a stop to the farther representation of that Opera, upon the penalty of enforcing his compliance by a Riot the next night of performance, and very lately received certain information of meetings, which have already been held, and an Association forming to reduce the prices at the Theatre to what they were forty years since, tho' it is notorious the Expence of Theatrical Entertainments are more than doubled. For these reasons he looked upon the Occasion of the present disturbance only as a prelude to future violence; as the first not the last salutation of this extraordinary kind to be expected, and apprehended that too easy an acquiescence might possibly prove rather encouragement than prevention. Nevertheless in gratitude for the many favours and indulgencies received from the Publick, and from an earnest desire to promote that order and decorum so essential in all Public Assemblies, the Proprietors have now jointly authorized Mr Beard to declare that they shall think themselves equally bound with the managers of the other Theatre to an observance of those limitations which they have agreed to." This letter repeated in <i>Public Advertiser</i>, 3 March.